This standard ensures teams plan and execute work based on measurable outcomes rather than just outputs—focusing on the real impact achieved. It aligns efforts with meaningful goals, driving more informed decisions and reducing wasted effort.
Aligned to our "Outcome-Driven Development" policy, this standard keeps teams laser-focused on delivering tangible, trackable value. Without it, work drifts toward checking boxes instead of creating true impact.
| Category | Description |
|---|---|
| People & Culture | Teams define success by task completion or feature delivery, with no link to impact. |
| Process & Governance | Planning is based on outputs or deadlines. Outcomes are rarely defined or discussed. |
| Technology & Tools | Work tracking tools focus on stories and tasks. No connection to value or outcome tracking. |
| Measurement & Metrics | Progress is measured by quantity delivered, not by customer or business results. |
| Category | Description |
|---|---|
| People & Culture | Some awareness of outcome thinking. Occasional efforts to define desired impact. |
| Process & Governance | Planning includes informal discussion of outcomes but lacks consistency. |
| Technology & Tools | Tools capture goals or OKRs alongside tasks, but not always maintained or visible. |
| Measurement & Metrics | Some initiatives include success metrics, but they are not acted upon regularly. |
| Category | Description |
|---|---|
| People & Culture | Outcome framing is the norm. Teams use goals to shape their work. |
| Process & Governance | Initiatives are approved based on desired outcomes and expected value. |
| Technology & Tools | Planning tools and dashboards show clear links between work and outcomes. |
| Measurement & Metrics | Success metrics are tracked consistently, reviewed in retros and planning cycles. |
| Category | Description |
|---|---|
| People & Culture | Teams are fluent in defining, tracking, and adjusting outcomes through learning. |
| Process & Governance | Regular portfolio reviews assess outcomes and inform reprioritisation. |
| Technology & Tools | Systems surface trends in outcome performance and suggest improvements or shifts. |
| Measurement & Metrics | Outcome metrics are benchmarked across teams and shape investment decisions. |
| Category | Description |
|---|---|
| People & Culture | Outcome thinking drives curiosity, innovation, and continuous learning. |
| Process & Governance | Strategic direction emerges from patterns in outcome data and customer signals. |
| Technology & Tools | AI and analytics tools help forecast likely impact and prioritise for value. |
| Measurement & Metrics | Real-time outcome data informs daily decisions, from story planning to budgeting. |