How much value the product delivers to customers, measured through satisfaction, adoption, and outcomes that solve real problems.
How product performance contributes to revenue, cost savings, growth, and strategic objectives.
How usable, maintainable, and technically sustainable the product is over time, including tech debt management and lifecycle considerations.
How well discovery activities identify real customer needs, validate assumptions, and inform valuable solutions.
How closely delivery efforts align with product strategy, priorities, and desired outcomes.
How frequently and effectively teams run experiments, gather insights, and use evidence to guide product decisions.
How well investment is balanced across features, innovation, tech debt, and risk reduction to maximise long-term value.