Policy : Bias for Experimentation

Commitment to Fast, Evidence-Based Learning
We believe that experimentation is the safest and fastest path to building products that matter. Large-scale launches without evidence are risky and wasteful, whereas small, rapid experiments generate insights that guide better decisions. By creating a bias for experimentation, we encourage curiosity, reduce uncertainty, and enable teams to learn what works sooner.

What This Means
Experimentation is not optional—it is a core discipline for product teams. We expect teams to adopt an experimentation mindset, treating ideas as hypotheses to test and learning as a primary outcome.

Our commitment to experimentation is built on:

  • Hypothesis-Driven Development – Framing ideas as assumptions to be tested rather than certainties.
  • Small, Safe Tests – Running lightweight experiments that minimise cost and risk while maximising learning.
  • Rapid Iteration – Using short cycles to refine ideas based on evidence rather than assumption.
  • Data-Informed Validation – Gathering quantitative and qualitative evidence to confirm or refute hypotheses.
  • Celebrate Learning – Recognising insights gained from experiments as valuable outcomes, regardless of success or failure.

Why This Matters
Without experimentation, teams rely on assumptions, risking wasted investment and missed opportunities. Large bets made without evidence often fail to deliver, eroding trust and slowing progress. Experimentation reduces risk, accelerates feedback, and ensures resources are directed toward the most promising opportunities.

Our Expectation
All product teams must adopt a bias for experimentation. Teams are expected to test assumptions early, share learnings openly, and pivot when evidence indicates. Leaders are expected to create space for experimentation and support teams in balancing exploration with delivery.

To support this policy, experimentation frameworks, tools, and practices will be provided to help teams design, run, and evaluate experiments effectively. By embedding a bias for experimentation, we unlock Better Value Sooner Safer Happier, ensuring we learn faster, reduce risk, and deliver impact sooner.

This policy establishes a culture of curiosity and evidence while empowering teams to explore bold ideas responsibly.